On January 12, The State Council officially released the 14th Five-Year Plan for Digital Economy Development. According to the plan, the digital economy will enter a period of comprehensive expansion by 2025. Digital economy is the main economic form following agricultural economy and industrial economy. At present, a new round of scientific and technological revolution and industrial transformation centering on the meta-universe + digital economy is developing deeply, and the transformation of digital intelligence has become the general trend.
Under the trend of digital economy, the consumption pattern of users has undergone a significant change. The traditional marketing model has no longer adapted to the needs of users. Enterprises need development and strength, dealers need performance, stores and customers, and users need service and protection. The emergence of various digital platforms in the lubricating oil industry is solving the pain points of demand in each link. Enterprise digital transformation and upgrading has become an important engine for industry development. Based on the new generation of information technology such as industrial Internet and big data, the lubricant industry is exploring a path of digital innovation.
At present, the annual apparent consumption of lubricating oil in China is 6.6 million tons, while the existing production capacity of the lubricating oil industry exceeds 10 million tons per year. More new production capacity is ready to be put into operation, and many contract factories have serious structural overcapacity. At the same time, with the increase of environmental protection and safety supervision policy pressure, some non-standard medium and small lubricating oil blending plants face closure, the market has increased OEM demand, and lubricating oil brands based on the factors of channel layout and logistics costs, need to find regional OEM factories that meet the requirements, the auto aftermarket large auto parts chain and other new forces have become large lubricating oil OEM. In addition, the quality stability of OEM products and continuous process supervision have become the "pain point" of the industry development.
Statistics show that by 2025, 50 billion machines in the global manufacturing industry will be connected to the industrial Internet (source: McKinsey's industry report, "Good for All, Moving with The Times: A Three-Step Strategy for Digital Manufacturing"). Sharing value chain information through the Internet of Things and cloud platforms, artificial intelligence and big data analysis and optimization decision-making, human-computer interaction technology to drive intelligent manufacturing, manufacturing digitization is expected to bring huge value. Under the background that the low cost advantage of the manufacturing industry is gradually weakening, it is the general trend to promote the digital transformation of the manufacturing industry.
Ironing "maintenance oil change service pain points
In recent years, with the upgrading of consumption and the growth of digital economy, all industries are seeking for digital transformation in order to achieve greater breakthroughs. In the lubricating oil industry, it is difficult for manufacturers to obtain customers and lock customers, the inventory pressure is large, the maintenance of commercial vehicle drivers is difficult, the cost is high, the network is difficult to choose and other problems are common, and through digital means, to break the traditional mode, improve the service efficiency, to create "cloud life" and "cloud maintenance" service, is becoming the consensus of the industry development.
The digital platform breaks through the traditional management and operation mode, connecting manufacturers, dealers, stores and mechanics, dividing accounts by one thing and one yard, connecting all links with red envelopes, helping dealers find stores and locking stores; Connect consumers to realize the closed loop of the platform, and help stores find drivers and lock customers; By integrating with digital technology, the digital platform builds an all-channel, multi-dimensional and multi-scene online and offline consumption scene to meet the demand points between stores and users. It greatly reduces the risks such as difficulty in obtaining customers, difficulty in retaining customers and large inventory, and gives full play to the service of products to achieve win-win results.
More services and business value
Data elements are the core engine for the deepening development of digital economy. The multiplier effect of data on improving production efficiency has been highlighted, and it has become a production factor with more characteristics of The Times. The explosive growth and mass gathering of data contain great value and bring new opportunities for intelligent development. Promoting innovation in technology, models, business forms and institutions in a coordinated manner, and making good use of data elements will bring strong impetus to the digital development of the economy and society.
China Lubricating Oil Information Network industry analyst said that digital transformation is not "technology for technology's sake", but through improving efficiency, optimizing process and other means, improve the efficiency of the current operation mode, improve productivity, mining industrial big data and other enterprise assets of greater value, achieve cost reduction and efficiency. On the other hand, digital transformation will also bring about innovative application scenarios across the value chain and completely disrupt the original product delivery process. Manufacturing enterprises have begun to explore new business models on the basis of the original traditional manufacturing and sales models.
Industry insiders believe that developing lubricating oil industry digital economy is a strategic choice to grasp the new opportunities of a new round of scientific and technological revolution and industrial transformation, and an important engine for the transformation and upgrading of lubricating oil enterprises. Lubricating oil industry digital services are effectively breaking the barrier of time and space, greatly convenient manufacturers, channels and terminals, to meet the diversified and personalized needs of lubricating oil industry chain.
The development of digital economy is bringing tangible benefits to consumers. The trend of transformation and upgrading of lubricating oil industry has fully verified its market vitality and growth resilience. Experts appeal to speed up the strengthening of weak weakness in the industry, improve the level of digital economic governance in the lubricating oil industry, and find a path of high-quality development in the industry.
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